JP: Printwork Update

Below is a draft idea of what I would like to make my print advert look like. I will be making it A5 size in Photoshop CS3, and have already decided to use the font 'Star Avenue' from Dafont.com. I will be including small symbols that show where Architecture in Helsinki can be found, ie Twitter, Facebook. I may also include a QR code that smartphone users can scan to get to the band's official website. The print will mostly consist of a sunrise background, with a small crocodile in the foreground, with the band's name and album name the main point of interest.

TF: Progress Update

In today's lesson (12/11/2012), I volunteered to be the editor of the group. I reviewed all of the footage we had shot so far, including the recent shoot in Hayesden Park, Tonbridge the previous day. My job wasn't to include transitions and specific SFX, but to cut out all the bad footage, or where no action is going on. Our footage turned out to be very good, because the lighting was at the level we wanted. However, one slight problem when reviewing the footage was that some shots were filmed slightly out of focus, but on the contrary the shots that were out of focus are shots we aren't including as we have better takes of the same shot.
Then as a group, we decided that our next film shoot is going to be on Thursday 15th November, where we will be shooting our performance shots. We are going to need to arrange our band members to get to our location (the Drama Studio in our school), and be as productive as possible. We are aiming to get all our performance shots in the one shoot. As well as the shoot on Thursday, we are going back to London on the Sunday of the same week where we will need to film all our footage from this location in the one shoot.

Group: Filming Update

On Sunday 11th November, as a group we went to Hayesden Park for a second shoot. I personally believe that this shoot was very sucessful, as the lighting was at the level we wanted, and we made excellent use of our time there. We will be reviewing the footage in the lesson today, and editing what we need and don't need. We didn't face many difficulties, unlike our other shoots, however, the park was fairly busy so we had to film a lot of the shots a couple of times, and also wait until the location we wanted to use was clear. We took the school camera out as well to film people's reaction when they see a crocodile walking through a park, and will watch the footage back to see if this was an effective decision, and also to see if there is a noticable difference between the quality of the footage in both cameras.

TF: Printwork Update

Here is a photo of my advert so far. As it is my first attempt, I have included a font type that we will potentially use in our title screen at the start of our opening, with the layout of the poster being similar to how I see my advert when it's complete. I have included the band's name in the advert, and also the album name our track is in, 'Moment Bends'. Finally, I have drawn in the five band members that we will be using, as well as our crocodile protagonist. I am trying to show that the crocodile is laying down in a typical male model position as if we were presenting the crocodile through voyeurism.

Group: Progress

Below is a screenshot of the work we have done in Adobe Premiere so far, as you can see, we have not progressed very much, we have just been experimenting with different techniques and ways of editing videos within Premiere. We have tried using the time stretch function to create time lapses, and slow motion shots. As is evident from the screenshot, we have not put many of our shots in any real order, and they are not in the correct position. This is mainly because we are just trying to edit them how we want them before worrying about order or positioning. We have imported our track and it is good quality. We have not tried using colour correction or any advanced editing yet, as we are making it our priority to get the simple editing and cutting rate right. We have tried creating a jump cut shot, but it did not turn out very well, so we will probably scrap the idea, use it on a different shot, or try it again.

Group: Concept Development

As a group we are putting our footage in to the editing software Adobe Premiere Elements 9. Once we have done this, we will save our files into the Data Disk. Also, we are producing our printwork of two advertisements, and one digipak. We have decided that Toby and Jake are going to be creating a printwork, and Ben will be producing the digipak for the group.

After reviewing our footage, we believe we have 30-40% of our music video, however we will need to go back to the locations we have been to previously to capture more footage, and footage to a better effect. Our next shoot is in Hayesden Park, Tonbridge on Sunday 11th November where we will be shooting our performance shots. We need to make sure we organise well, to ensure our band turn up on time, to give us enough time to make our shoot as effective as possible.

The problems we are currently facing are the protagonists costumes' head is very loose, and shaking around the whole time. To counteract this problem we are going to make a slight alteration to the costume. Another problem is we haven't got enough movement shots, and a lot of our shots are static shots on a tripod, so when we go and film again, we will be using a lot more handicam shots, to go with the fast, upbeat tune.

Group: Filming Update

During Half-Term, we conducted three film shoots. One in Brighton, one in London, and one in Hayesden Park, Tonbridge.

We went to Brighton on Monday 29th October. Our main problem of this film shoot, was our battery didn't last long enough to make it successful. We only managed to film in the Sea Life Centre, even though we had a lot more planned shots at this location. However, what was successful is we went round Brighton looking at different locations we could use, such as the pier amusements, and the laines. We plan to go back to Brighton at a later date.

On 31st October we went to London. This had its sucessful moments, but we also found some difficulties. The protagonist we had hired to use, turned up a lot later than we expected, so we had to be quick to get the most out of the lighting. Also in our reversal time lapse shot, the protagonist's head was moving too much, and wasn't looking forward, so the shot we had planned didn't come out as effective as we would have liked. However, on the contrary, the shots we did come up with were very creative, and we believe will look effective in our music video. We have a particular idea of filming both London Eye, and the Brighton Eye in a split-screen shot sped up, with them both rotating opposite ways.

Thursday 1st November was our shoot in Hayesden Park, Tonbridge. This was an effective film shoot, however we could have done better. We are including a shot with our protagonist running at geese, and catching the geese flying away in slow motion. However, we will need to shoot this shot again as we were unable to see the crocodile in the shot. On the positive side, we produced an effective handicam tracking shot which we will use in our video.