JP: Candidate 6241 Navigation

Music Video

Evaluation Question 1
Evaluation Question 2
Evaluation Question 3
Evaluation Question 4

Printwork
Animatic
Brighton Footage
Technical Analysis

Music Video Analysis

TF: Candidate 6157

Music Video

Evaluation Question 1
Evaluation Question 2
Evaluation Question 3
Evaluation Question 4

Print Work
Animatic
Brighton Footage
Technical Analysis

Music Video Analysis 1
Music Video Analysis 2
Music Video Analysis 3

JP: Evaluation Questions

Question 1

Question 2

Question 3

Question 4

BW: Candidate 6280 Navigation

Evaluation Q1
Evaluation Q2
Evaluation Q3
Evaluation Q4

Print-work

Animatic

Brighton footage

Technical Analysis

Music Video Analysis

Group: Evaluation Question 3 - What have you learned from your audience feedback?

Below is our group's response to question three of the evaluation. It is best viewed in full screen.

TF: Evaluation Question Four

TF: Evaluation Question Two

TF: Evaluation Question One

BW: Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

SURVEY QS

http://www.youtube.com/watch?v=sg6gg7yVPw4

http://prezi.com/mkelczxtqai5/moodboard/?kw=view-mkelczxtqai5&rc=ref-13593014

http://twgsbmedia12a2group2.blogspot.co.uk/2012/10/group-pitch-for-greenlight.html

http://twgsbmedia12a2group2.blogspot.co.uk/2012/10/group-storyboard.html

http://www.youtube.com/watch?v=YA_FodOZ5pE

BW: Evaluation Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages

Our whole production is displayed using multimedia platforms. We used blogger.com as a collaborative e-portfolio in our group throughout the planning, construction and evaluation. Blogger.com was the central hub of or whole production, for example, during the planning stage we were required to analyse the conventions of different music videos from our chosen genre, as well as study the numerous techniques used to create a music video. We would then post our analyses on the blog so that we could refer back to them for inspiration and reminders on conventions. During the construction stage of the video we used the blog to frequently update filming and editing progress as well as to schedule our next filming dates. In the evaluation stages the blog has been used to post responses to the questions.

Showing how we used blogger throughout our production

An example of one of the music video analyses

Our use of blogger.com is an example of web 2.0 because as a group we are the ones contributing to the website, and we are also closely interacting with the media. Blogger.com enabled us to comment on each other's work and it provided a central location for our group to refer back to previous work. We distributed our media work by posting it on YouTube and 'sharing' the link on social networking sites such as Facebook. A further example of our group's use of web 2.0 was how we used surveymonkey.com to distribute a questionnaire for audience research. We found surveymonkey.com very useful because it is easy to use for respondents, and by simply being on the internet, opens up a much wider audience for our questionnaire.

Our questionnaire on surveymonkey.com

In order to plan our pieces we use YouTube to watch music videos and analyse the main characteristics and conventions featured in the video. We use these videos to gain a greater understanding into how videos are made and also to learn the conventions of our chosen genre. The videos we analyse also helped to inspire us, for example, our video's concept is inspired from Coldplay's music video for 'Paradise' which features an elephant running through London and returning to the wild. We constructed an animatic by filming off our storyboard, which we edited using Adobe Premier Elements 9.0. Storyboarding proved useful because it provided a simple guideline of shots we wanted to film, and also provided a slight indication of the amount of time that a shot we would take. We used SlideRocket to present our pitch which can be seen here. SlideRocket was also used for my response to question one shown here.

Our music video on YouTube

When shooting we used a Canon 550D camera which made us able to film in much better quality. However part of our video required reaction shots which were difficult to film with only one camera. To resolve this we rented out one of the school's cameras so that we could have two cameras filming at once, and also so that one person could focus on filming people's reactions. The reaction shots were filmed in handicam and the other shots were mostly filmed using the tripod. We used ambient lighting and applied continuity shooting. Another problem that we overcame was that at times the Canon camera would stop recording saying that 'filming has been stopped automatically'. We solved this by lowering the frame rate from 25fps to 24 fps and also by deleting some unnecessary footage. After this, that message never appeared again.

Adobe Premier Elements 9.0

To edit the video we used Adobe Premier Elements 9.0 which was helpful because one is able to zoom in and out on the timeline in order to cut as precisely as possible for the cuts to match the beat, and also to help us synchronise the performance shots with the lyrics of the song. Adobe Premier Elements was also helpful because it enabled us to enter visual effects such as split-screen for our performance shots, as well as enter many different transitions such as cross-dissolve, dip-to-white, and others. For the final shot we used Photoshop CS3 to create a black background with a circle cut out in the middle. The black background had to be made on a transparent background so we could see the shot, and saved as a PNG file because Adobe Premier wouldn't accept any other file type. The PNG file was inserted into Premier on top of the last shot and we then used motion-key framing in order to shrink the file, so that the last shoot showed a black circle closing in on the centre of the screen, just like the end of the Looney Tunes cartoons. However a problem did occurred because the edges of the PNG file also shrank, so we had to use Photoshop again to make two more plain black pictures, and put them back into the Premier. So now the two extra black backgrounds disguised the shrinking edges of the original file. The titles were added using the text tool.

Adobe Photoshop CS3

At the beginning of the video there is a split-screen shot of the London Eye and the big-wheel at Brighton. Both wheels are shown spinning very quickly as the titles appear. To make this happen we used the time-stretch feature in Premier. A problem that occurred with this, and that is visible in the video, is that the two wheels rotate at different speeds when we originally intended for them to spin at an equal pace. However, we ultimately had no control over this since the London Eye turns much slower than the Brighton wheel. Our video was not meant to be special effects heavy so it didn't include many complex transitions and visuals, but we did use the transition called 'cross-dissolve'. We used this transition to connote a change in time. We used this transition for when the crocodile changed location to show that some time has passed and that he has successfully made his way around the different locations.

The titles shot showing the two wheels

BW: Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products

Group: Print-work

Digipak:

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JP: Evaluation Question 4

Or you could view the presentation here: http://prezi.com/ytvtsowlq_i_/q4/?auth_key=7555b44484a691a50654a5ff4d92901925856b82&kw=view-ytvtsowlq_i_&rc=ref-13593014

JP: Evaluation Question 1

When considering the key features of a music video, Andrew Goodwin, Dancing in the Distraction Factory (1992) identified a number of conventions that can be applied to music videos.

Firstly he stated that music videos demonstrate genre characteristics. Our video for 'Escapee' by Architecture in Helsinki would be categorised as being in the indie pop genre. It is conventional in that the band members are all wearing stereotypical indie costumes and the video is very quirky and unusual, however being unusual has become usual for indie pop videos. This refers to Goodwin's second paradox, as he said that bands beciome extraordinary and ordinary simultaneously. The different camera techniques and actions performed by the band could be seen as conveying positive emotions and a happy atmosphere surrounding the video and song.

The performance shown by the artist is very conventional of indie bands, with their instruments being included in the video and their style of playing these instruments reinforce their indie pop genre. The fast cutting rate accentuates the positive feel of the video further, by making it upbeat to match the music. Iconography is evident throughout, very conventional of indie pop bands, who attempt to create an image for their band that makes it unique. The use of the visual motif of the crocodile is evident throughout our video and printwork, so we created a band image for Architecture In Helsinki that has a theme of the crocodile running through all ancillary texts as well as the main product, which shows a sense of continuity in our work.

The video employs an artistic/creative approach to conventions in that it exaggerates certain aspects of the song, including colour correction throughout the video to make the performance shots seems darker and colder, much like the advert, however the crocodile narrative shots have been edited to make the saturation much higher, creating a happy, colourful look to the video. This creates more of a sense of continuity with the ancillary texts, as all of our works relate to the music video in more than one way. We also decided to include reaction shots of members of the public breaking the fourth wall, as we believed it created an effect that the shot was in fact POV, as the members of the public look straight at the crocodile.

Goodwin discussed the relationship between lyrics and visuals. In relation to ‘Escapee’ it is clear that there is a moderate relation between the lyrics and visuals, however quite a lot of the lyrics are amplified in the music video, such as ‘taking me for a ride’ which is reflected in the crocodile running around or travelling in vehicles. Another example is the very first lyric of "this escapee was never gonna stay", which is played just after the crocodile's escape from the cage.

 He also considered the relationship between music and visuals to be an important convention. This can be applied to our video, as when the music is more fast paced, the cutting rate increases, but when the music slows, the shots are shown for longer, making the scene seem more relaxed in juxtaposition to the rest of the video, and this is mainly evident in the shot where the crocodile slows down and looks over the lake in Haysden park. The song has a fast cutting rate for most of the song, which is reflected in the video, so camera movement such as handicam and the action of running as a visual motif makes the video very upbeat and fun.

            Goodwin made reference to the notion of looking, however the crocodile or band do not ever really refer to this notion of looking, as there is no use of mirrors or anything like that. It could be referenced in the use of splitscreen, as the audience’s vision is split between the band and the crocodile, making them look twice to notice the band more. Importantly he discussed the voyeurism seen in most conventional video, referring to the lingering of the camera on the subject. With reference to music videos, prevalence is a huge part of voyeurism, and the fact that the camera lingers on the crocodile throughout the video and many different camera angles are used shows that the camera is trying to get as many looks at the crocodile as possible. The use of close ups and framing of the artist construes them as extraordinary for relating themselves to the crocodile.

           Music videos are a postmodern form, which implies that they often borrow and rework ideas from other texts and forms. ‘Escapee’ reworks the idea conveyed in videos like ‘Paradise’ by Coldplay and ‘The Bad Touch’ by The Bloodhound Gang through pastiche, in using an animal costume to make the music video seem much more humorous. However, there is not really any other conclusion that could be drawn in relation to the video having any similarities with other music videos. In terms of ideologies, we attempted to create an underlying message in our video that freedom is no longer present in our pluralistic society, and that despite how we are told that we are free, we are just living a monotonic life, and this is shown by the way in which the crocodile travels around on public transport and seems to be blending in just like anyone despite the fact that he is a crocodile, which shows how he is merely the same as anyone else when it comes to freedom. This is a dominant ideology as many people believe that freedom is a myth, and it is widely accepted that everyone should have a right to freedom.

JP: Evaluation Question 2

Group: Final Music Video

Below is an embedded link of our final production. We exported it in an MPEG file and then uploaded it to YouTube so that we can share the link amongst our peers and through social networking sites easily, to collect audience feedback.

Group: Audience survey questions

These are the questions we will be asking people as part of our audience feedback research. We will collect the results using the website 'surveymonkey.com'.

1. Are you male or female?

2. What age group do you fit into?

3. Did you understand the narrative of the video? If not, what were you unsure about?

4. On a scale of 1-10 (10 being the most suitable) how appropriate did you think the narrative was for the song and indie-pop genre?

5. Please rate these features of our video in order of effectiveness/suitability?
Performance shots        Locations          Lighting           Costume        Cutting rate
  
6. Do you think there is a clear link between the video and the print-work?

7. What did you think were the strengths of the video?

8. What did you think were the weaknesses of the video?

9. What improvements would you suggest for this video?

10. Any other comments?

BW: Print-work Step-by-step

Step 1

Shown here is the original paper design of my digipak. The original idea for the front cover was to have our protagonist, the crocodile, inside a cage which provides a visual link to the theme of our music video and to the name of the single, 'Escapee'. The drawing was, at first, designed for the single 'Escapee' although I later changed the design to be for the band's album 'Moment Bends'. The band's name was to be written vertically next to the cage. I imagined the front inside cover to have a real crocodile's head poking in from the side on one half, while on the other half of the page there would be a montage of pictures from the locations we filmed at. The third page, where the disc would be placed, was going to feature a picture of each of the real band members. Finally, the back cover was going to be entirely black except for a picture of our crocodile running into the sea. The picture would be enclosed in a circle similar to the way the Looney Tunes cartoons end, and also matching the way our music video ends. Also on the back cover there would be the record label logos as well as the legal small print.

I used Adobe Photoshop CS3 to make the digipak, but I decided not to re-create my original design as I thought it would be better and more conventional to make the digipak for an album rather than a single. I also believe that the final product turned out better than how the original design may have looked. Along with this, it was revealed to me that we were only allowed to use our own images, not ones taken from the internet.

Step 2

One third of the way through I had completed the front inside cover and the back cover. The inside front cover showed our crocodile inside a cage with the track listings alongside him. This is conventional because digipaks tend to show the track listing either on the back cover or the front inside cover. However, I faced a problem with the image because when it was put in un-edited and stretched to fit the space, the crocodile's proportions were wrong, in essence, he was too tall and too thin. To resolve this problem I used the rectangular marquee tool to cut off about one fifth of the image, so that when the image was re-positioned into the space the proportions were correct.

The second issue arose from the colouring of the text. I experimented with black, white, red, blue, and yellow but neither colour was very suitable. White showed out the best but to help make the words clearer and stand out more, I used the stroke effect to outline the letters in black and set the size of the outline to 7px. I decided to use the font 'I hate Comic Sans' because it seems like a fairly childish, or playful, looking text, which fits in with the band's catchy songs.

I didn't experience any problems with creating the back cover. I opened the picture in paint and made a circle around the crocodile and the ocean. I then filled the rest of the image in black, saved the file, then brought it into Photoshop and fitted it into the space.

Step 3

By this time I had finished making the digipak's front cover, for which I used an image of the National Gallery in Trafalgar Square, with our crocodile in the foreground. I used this image because it partly tells the story of our music video, with the crocodile running through London in his attempt to escape, and also because I think it aesthetically works. The way the image is framed provides a clear area for where the album title should be because the top-left of the image has a lot of empty space.

The words 'Moment Bends' are slightly curved which was made to create a visual link to the word 'Bends'. To make the curved writing I used the warp text tool which enabled me to adjust the type of curve, in this case I used the wave effect, and also to alter the amount of curviture vertically, horizontally, inwards, or outwards. I found blue to be the colour that stood out the clearest. It is also conventional for the album title to be high up on the page and for the writing to follow the dominant reading path. The words 'Architecture in Helsinki' had no effects on them other than the stroke effect to outline the words and make the white writing stand out more. Once again I used the font 'I hate Comic Sans' for the same reasons stated earlier.

Step 4
Here is my final product. The inside back cover was problematic because similarly to when the inside front cover was inserted un-edited, the crocodile looked too tall and too thin. I used the same process to correct this; using the marquee selector tool to remove about a quarter of the image so that when the image was reinserted into the space his proportions were correct. The inside back cover is convential though, as digipaks usually only have a picture for where the disc would be, since it's useless to have writing when the disc will be in the way.

The final stage was only to add the company logos, websites, company address, copyright statements, and a barcode, which is all conventional as the record labels wish to protect their productions and promote themselves through displaying their logos and website. An issue did arise with the Universal Music Group logo because when I inserted it, it was originally in black - an obvious collision with the background. To solve this problem I used the paint filler tool and changed the colouring to white.

The digipak clearly relates to our other print-work since all of our productions feature the crocodile. The productions are also fairly simplistic which coincides with the band image.

Group: Progress

This is a screenshot of the ending of our music video, which has been completed now. We created an overlay in photoshop which was a large black square with a circle cut out of it on a transparent background. This meant that when the image was imported, the transparent circle would reveal the protagonist in the background, as shown above. We have used motion keyframing to make the circle shrink into the postion seen above. We made it so at the beginning of the shot, the back is out of the screen, and it slowly shrinks towards the middle before stopping. We encountered a problem where when the black square shrank, the edges weren't long enough to cover the whole screen, so the edges of the shot were still visible. We combatted this by creating a plain black rectangle in photoshop and motion keyframing it to move into the screen when the background becomes visible, covering it up and keeping the background black. We did this on both sides of the screen. We decided to include a dip to black right at the end of the music video for effect. We have done more work earlier in the video, including cross dissolves and just lining shots into time and lip synching with our performance shots, but our main focus has been on the ending, which is now done.

Group: Editing Update

In a free period today and also during our lesson, we have now successfully, fully edited our first 35 seconds of footage. As well as these shots, we have reviewed the performance shots we filmed on Thursday 15th November, and have cut it to ensure the lip syncing is on time. Furthermore, we have created the split screen shot of the band, which was one of our original ideas. We had to see where each member was the only prevalent person in the screen and used that as their corner. Our split screen shot looks very effective because despite it going against conventional Indie Pop videos, we believe our shot fits in with the track. Another shot edited today, is the lead singer is in rule of thirds, and the other two thirds of the screen is filled up with the protagonist watching the horse racing amusement on Brighton Pier. We have made it so the horses are moving to the lyric 'taking you for a ride', as this can be seen as disjunctive, yet there is still a relationship between lyrics and visuals, a convention Goodiwn put forward in his theory. We should be able to complete our whole music video by the deadline on Friday 30th November, but to do this we must make sure we edit efficiently in all of our free periods, and Media Studies lessons.

Group: Update

Above is a screenshot of some of the work we are currently doing in Premiere. We have been focusing on the title screen, with two shots of wheels (London and Brighton) spinning in a time lapse effect, split screen. There will be a title overlapping this printscreen shot, with the title of the band in the font that the band use on their official website. We have been investigating different editing techniques such as crop and time stretch to create this shot. We have matched it to the music, so it matches the beat of the drum. The title lasts the whole of the shot, which is 4 seconds, long enough for the audience to read the title and notice the background. A problem we encountered was that the shots, when cropped, did not quite reach the top and bottom of the screen when matched together, and we simply added a small black border to combat this, which we do not believe looks unprofessional. We took the font from a screenshot of the bands official website, where we then cropped it down, removed negative white space and added a colour overlay of white in Photoshop. We believed this would not be clear enough on the actual video, so we also added a black border to the text to make it very obvious. We then imported it into Premiere and overlaid it on top of the splitscreen shot to create what is shown in the printscreen. We have also imported more footage to edit on when this shot is done, and we have created another splitscreen of Toby singing overlaying on top of the crocodile at the tube station, which we again used the crop tool for. We animated the crop tool so the shot of Toby singing slides over the top of the crocodile, which we believe is lively and fun, the theme we hope to convey throughout our video. This progress is shown in the screenshot below.

TF: Printwork Step by Step

Step 1:

Here is the hand drawn rough copy of my advert. Originally, I had planned to include the band members standing together in the clothes they wore in the performance, with the crocodile laying down in front of them. My font type in this copy was very simplistic to emphasise the meta-narrative of the band 'Architecture in Helsinki.' I have included the exact same titles in this rough copy as I have the finished product, however the overall layout is completely different. I chose not to re-create what I had drawn as my advert as I don't believe the end product would have been as sucessful as the design I went for.

Step 2:

After my first go at producing an advert, this was the finished product. I decided to remain with the simplistic style, however the design is different. In this advert, there was just 5 layers. One for the background, one for the band name, and the other 3 were the logos of the Web 2.0 applications. My background for this advert has been filtered to the patchwork effect. I believed at first, this looked effective, however after reviewing this, and advice from peers I changed it. I am happy, I chose to start again, as this poster for me, wasn't very easy on the eye, and I could most certainly improve it.. The image for the background is a piece of actual footage, which I acquired through taking an export off the editing software Adobe Premiere Elements 9.0.

Step 3:

The background for my finished product is not a part of our footage but a photo we took on one of our film shoots in London. I believed that because the London Eye is featured in our opening and is a very iconic attraction then it could be used as a background to a sucessful image. I have included the crocodile in the photo as it represents what our song is all about. The colours are very dull in the background to represent the meta narrative of the band. I slightly altered the brightness of the background to try make the crocodile look as if it was in silhouette, however I didn't want to make it too dark that consumers of this text wouldn't be able to make the image out.

Step 4:

In this step I am going to tell you about the titles in my advert. Similarly to the hand drawn copy the only titles are the band's name 'Architecture in Helsinki' and the album's name 'Moment Bends', and also included the date of the release which is the deadline for all of our production. My font type for my titles is 'All Hooked Up' at size 65.63 pt. I looked in to 5 different fonts, however this to me stood out the most, yet still represented a simplistic band image. I did look into making the font have gradient on it, and changing the opacity so the background filled the font, but due to the darkness of my background it was hard to make out what the titles read. To make the title 'Moment Bends' around the London Eye, I used the Elipse tool, to create a bend to the text. I thought this could be seen as a word pattern, which to me has come out very effective. I chose to create this style because it's a basic technique, which further represents the meta narrative.

Step 5:

To complete my poster, I had to erase any imperfections in the photo which were present. To do this, I used the clone stamp tool, to hide the overhanging trees. I clone stamped the gradient of the darker grey and went over it so it looked natural, and improved. In all our adverts, and digipak, we have tried to show the simplicity of the band's meta-narrative, and the protagonist in the video. We have shown the crocodile in locations that are featured in our video, as the audience a real sense of the video's narrative.

Group: Filming Update

At the weekend, we visited both London and Brighton to finish off our filming, and managed to do this successfully. We believe we have got all of the footage we need to create our music video now, and editing will now be our main concern. We have imported all of our footage into Premiere, and will be editing in lessons and in free periods. 

Group: Filming update

On the 15th November we completed filming for our performance shots in the school drama studio. Today, the 16th November, Jake is editing our footage while Toby and Ben continue work on the advertisement and digipack.

BW: Digipack paper design

This is the original design I created for the digipack. The front cover shows our protangonist, the croc, in his cage which fits nicely with the song title 'Escapee' displayed in big letters on the front page. The band name may be written vertically next to the cage. The back cover will simply be entirely black except from a closing circle in the middle, identical to the one seen at the end of our music video, and song titles. The second page will have a crocodile's head sticking in from the side, whilst on the other side of the page there will be a collage of pictures of the locations we filmed at. Finally, the third page where the disc will be slotted, will feature pics of all band members with the croc featured with them.

JP: Printwork Step-by-Step

Step 1.

The first thing I did when creating my digipak was to draft an idea of what I wanted it to look like in my exercise book. I used a pencil to draw my idea, and I believe that my final idea was quite similar. I immediately decided I would be making it A5 size in Photoshop CS3, and decided to use the font 'Star Avenue' from Dafont.com. I decided to include small symbols that show where Architecture in Helsinki can be found, ie Twitter, Facebook. I also wanted include a QR code that smartphone users can scan to get to the band's official website. I wanted the print to mostly consist of a sunrise background, with a small crocodile in the foreground, with the band's name and album name the main point of interest, however I discovered that we were not allowed to use found images as the main focus of our work, so instead I decided to use a still from the actual footage we obtained in Haysden park in Tonbridge.

Step 2.

I began to create my piece on Photoshop. The background used was a still from a video taken by myself in Haysden park in Tonbridge, and I have used an image of a crocodile found on the internet in the bottom centre of the image. It is shrouded in darkness because of the lighting of the photo, and I believe it creates enigma. The only real problems I encountered were the size and shape of the crocodile not fitting into the background properly, by I effectively combatted this by making it smaller and darker, so it is slightly less noticeable. I used the magnetic lasso tool to remove the background from the crocodile, so it would look more real in the background. I also used a translucent colour overlay over the crocodile to make it look darker and more natural in the environment. I also colour corrected the background by using a pale blue overlay on a very low opacity, making the image seem colder.

Step 3.

Next I decided to add the main title of the print. I used the font 'Star Avenue' from dafont.com for my main font, and I typed my words into the website then print screened and imported the images, cropping them down and using the magic wand tool to remove all background from the text. I then put a colour overlay over the top of the text to make it white, and included a shadow on all text to give it a slightly 3D look, as if it is coming out of the page, a very eye-catching feature. I used a thin black shadow at an angle of 107 degrees for each piece of text for continuity. I put a translucent grey rectangle behind the text to make it stand out even more, and create a simplistic style. I had to ensure the fonts were central and lined up with each other, so it would not look uneven. I decided not to abide by the rule of thirds, as the band's name is far too long to include in either third of the print. I decided that if I were to put any other titles within the rule of thirds it would look messy and unprofessional, so I centralised them too, and fortunately Photoshop automatically snaps different layers together in central positions.

Step 4.

This is my final printwork design. I have utilised many of the skills learnt earlier in the year when creating this A5 piece, and I believe that they have been very helpful in creating this piece of work.  I have included several logos at the bottom which symbolise the band's integration with social media, showing that they are on Facebook, and Twitter. I created and included a QR code which can be scanned by smartphone users and will redirect them to Architecture in Helsinki's official website. I used a mixture of the magnetic lasso and magic wand tools to remove the background from the Facebook and Twitter logos, and to create the date of release title I used the same technique as I did when creating the other titles, except I did not centralise it due to the crocodile being in the centre bottom of the image. A problem I encountered was the twitter logo being very pixellated. I combatted this by just deleting the layer altogether and creating a new one with a different twitter logo.

             I decided to relate my print to some of Architecture in Helsinki's real work, including their official website design and layout, and the actual digipak for the 'Moment Bends' albums. They both have simplistic themes with cold colour schemes, which is what I hope to have acheived in my final print. However, it does not relate to AIH's earlier work, such as the images of them with colourful blankets, as instead of going for a colourful theme, I have decided to use fairly dull, cold colours. We all decided to use the recurring theme of the crocodile as a kind of visual link between all of our different texts. It has been included in all of our prints and the digipak, and is the protagonist of our music video. We hope this will create a band image for AIH. It does conform to some generic conventions of indie pop, as artists within the genre often use dull colours or cold themes, as it matches the type of music.