Group: Animatic

Below is the animatic we created with our storyboard to roughly show the order in which our main shots will go, accompanied by our track.

What skills did you use at AS to produce your animatic?
At AS level, we recorded our animatic in a lesson using Henry Cramer-Todd's Canon 550D camera, and we did not include very many shots. We put a bit too much effort into drawing the few frames we filmed, and our animatic was very short. Because we were all in different groups last year, this is just a description of how my (Jake Piercy) group did it.

What challenges did you incur?
Last year the main problem we encountered was that we did not have very many shots drawn out for the animatic at all, and because of this, our animatic was not nearly as long as our final production would be. We also did not really edit our animatic, and this caused it to look quite boring and slow.

How did you improve your performance at A2?
We improved  our performance at A2 by using one of the school cameras on a tripod rather than handicam like last year. The fact that we used the school camera meant it was much less effort, and therefore we were more relaxed about it. We edited it this time round to make it a bit more lively, and tried our best to make it match the music. We included much more shots than last year and managed to fill up the entirety of the song with shots.

Evaluate the outcome of your animatic, what did you learn?
We made quite a few mistakes this year which we can learn from. Due to the shape of the tripod, we could not record the storyboard at the perfect angle, so in the animatic all of our shots are tilted slightly, which looks unprofessional. We also made a simliar mistake to last year in not drawing out enough shots. This caused many of the shots we drew to be on the screen for a long time, perhaps making the video a bit more boring than it should be. We learnt that it is much more effective to spend less time on detail and more time on drawing as many shots as possible. Because of the lack of shots, the animatic does not match the fast cutting rate we wish to have for our final production.

How are you going to use this information when you shoot your video?
We will use this information when shooting our video, as it has taught us that we will need a lot of footage of lots of different shots, as otherwise some shots could linger for too long. We have come up with lots of ideas for other shots that we will need to include, but have not drawn them out.



Group: Filming Schedule

Group	Date	Location	Cast/ Crew	Equipment	Issues
2	Monday 29th October 2012	Brighton: Sea Life Centre Pier Bus Stop Lanes Filler Shots	Ben Webster Toby Forward Jake Piercy	Camera Tripod Costume	Weather Busy Location
2	Tuesday 30th October 2012	Tonbridge: Hayesden Park Tunnels Bridges	Ben Webster Toby Forward Jake Piercy	Camera Tripod Costume Props: Geese Instruments	Weather Busy Location
2	Wednesday 31st October 2012	London: London Eye Waterloo Millennium Bridge House of Commons	Ben Webster Toby Forward Jake Piercy	Camera Tripod Costume	Weather Busy Location

Here is the filming schedule for Group 2. These are definite shoots we are going to be producing in half-term. We will potentially film on the Thursday, and Friday of this week, but however, due to current commitments these are the only days we can use. Our performance shots will be shot at a later date, when all the band members are confirmed.

Group: Review of Lesson

Benjamin Webster: "I have worked on drawing out the first four pictures on the storyboard which I will be finishing for homework. These shots include, the Steve Irwin Footage, the Crocodile escaping from the sea life centre, and think of the next two shots after this".

Jacob Piercy: "I have sorted out, and developed the audience research, and said how we recieved feedback from people outside our core audience. Also how we are not taking every idea from our feedback and using ideas we had thought of originally."

Toby Forward: "I have written up the concept development, and posted a picture of the protagonist's costume. Furthermore, I have been commenting on my colleague's posts giving them feedback and praise"

Group: "As a whole we have been discussing about when and where we are going to film in half-term, and also all put ideas forward for camera shots to include in our storyboard."

Group: Concept Development

We have ordered our costume for our protagonist shown in the picture on the right. After a mishap in costume ordering, and negative views from our changed concept, we have decided to use a crocodile costume.

To set our amplified narrative to our audience, we are going to be using a montage of Steve Irwin capturing a crocodile, in sepia, to represent flashback mode. Before the lyrics start it will be showing this footage.

We are going to be using Brighton Sea Life Centre as a location for pieces of footage near the start of our video. We are going to have to try ensure we don't show the word Brighton, as we will also be using Brighton sea for our final shot. The first lyric of 'This escapee was never going to stay', will show the crocodile escaping.

Group: Audience Research - Pitch

Methodology

We created a survey on surveymonkey.com to be distributed through social networking sites and via email, so we could determine whether or not our concept was suitable for our target audience. Using Web 2.0 as a marketing technique was very effective, as we managed to get 17 different people answering our survey, a fairly large group, so we could really see our results and how popular they were with our target audience. Our questions were mostly single answer questions, with a few where more than one answer was available to be selected. There were two questions which required a written answer, and most of our questions had a comment box where people could write any extra views, however this wasn't used very much.

Results

1. Our first question was to identify which portion of the people taking our survey were within our target market. We were very happy as all 17 were within our target age group, and we made a mistake when creating this question by letting our audience select more than one age group, so someone chose all of them.

2. Our second question was finding out whether our song was popular with our audience, and as the results show most people thought the song was good, which is a great result.

3. We asked whether our music should be related to the lyrics, music or if it should be disjunctive. We got mixed results, with the same number of people choosing for it to be related to the lyrics as the number of people who chose for it to be related to the music. This is what were planning on doing, just amplified, so we belive that we got the results we were looking for with this question.

4. We asked our audience what they believe the meaning behind the song is. We got a mixture of results, but the majority of people said that they belived it represented either someone running, someone escaping from somewhere, or teenagers having fun. We are using two fo these results, with the running and escaping, so we believe our concept will be popular with our audience.

5. We wanted to find out what visuals come into our audience's heads when they hear the song. Most people had the same kind of answers, with teenagers having fun, bright colours, running, etc. Our idea is related to most of these things.

6. We presented our idea to the audience and asked if they believed if it was suitable. We have changed the costume of the protagonist now, so it is no longer a prisoner but a crocodile, however the concept is practically the same, so we still believe that the fact most of the people said this idea was suitable is a very positive outcome.

7. We asked what locations were suitable for our idea, and gave the audience three options. All were very popular, with busy streets being the most popular and coastal areas the least. We also had a few suggestions, but we do not believe they would be suitable.

8. Our question 8 is no longer relevant to our concept, as it questioned the prisoner's outfit. We have changed our concept to a crocodile now, but we presented this idea in class and only recieved positive feedback.

9. We asked about the gender and age of our protagonist, another question which does not relate to our concept any more, as with the crocodile costume on, the gender and age of the protagonist will not be noticeable. Nevertheless, when we conducted the survey most of our results said male between 16 and 25, and the character in the costume will be of this age and gender.

10. For our final question, we asked what the speed of editing should be for our video, with three options of fast cutting rate, average pace and a slow video with lots of continuous shots. The majority of our results said between fast and average, which accords with our idea as the song is very upbeat.

Evaluation

From this research we have gained quite a lot, as we have realised that our ideas are popular with our target audience. There were a few issues, but upon presenting the crocodile idea, these issues have been resolved and our crocodile costume idea is much more popular with our audience. In reflection, our research method was quite good through using social networking. We may have had a few people not taking the written answers completely seriously, but in general our results were good. Looking back we should have asked the gender of the person taking the survey, as this would have let us know in more detail whether the person who answered was part of our target audience.

Group: Concept development

Following negative feedback on our pitch, we have decided to switch back to our original concept involving an animal escaping from captivity and making it into the sea. However instead of a shark costume we will be using a crocodile costume.

Group: Pitch feedback

Our concept change from an animal escaping captivity to a prisoner escaping and seeing his family again was not received well from the class, they preferred our original idea.

Issues raised included:

• The age of the prisoner's children would be a difficulty since our prisoner would need to look older than he would in real life.
• It was also pointed out that we would need to consider how our character switches to and from locations.
• Although Hayesden Park looked nice when we were there for our location reccie, the weather may not be as good when it comes round to filming.
• Is our planned ending at the prisoner's home exciting enough? Or is it an anti-climax?
• Miss Johnson thinks that for us to use an orange prisoner suit would make our music video too similar to another video from a previous year.
• If we switch back to an animal idea we will most likely use a crocodile suit, which we need to look at the price of.
• We also need to figure out what to fill time with. What actions other than running will the character be doing?
• What is going to be happening during the character's journey.

Group: Pitch For Greenlight

To access our pitch, please click on the picture below. 

BW: Print analysis - advertisement

• Kings of Leon are an alternative/indie rock band and the genre is evident through the disjunctive appearance of the band in the advertisement. 
• The alternative/indie rock genre is about establishing the uniqueness of the band and so there is an eagle's head mixed in with the picture. 
• This helps to promote the individual image of the band because the reasons for the eagle head being there are mysterious. Kings of Leon may wish to appear minimalistic and entirely focused on making good music, much like many alternative/indie rock bands would describe themselves. This may be interpreted from the dull and rather desaturated texture of the advertisement.
• This advertisement makes full use of the rule of the thirds which you can tell by how your eyes are drawn towards the top pair of eyes. This is perhaps used to make the band much more recognisable since the audience are focusing on the bands' eyes more.
• The colouring of the advertisement is very dull which helps to bring more attention to the album title that is printed in bright yellow.
• The only linguistic devices used are the use of capital letters such as "KINGS OF LEON" and "OUT NOW" to perhaps create a sense of great importance making the product seem valuable or desirable.
• The bland tone of the advertisement coupled with the eagle may create two contrasting, but intended, effects because the colouring and the eagle can be used to indicate the sort of music one would expect to find in the album.
• The dingy green colouring of the advertisement may suggest some slow paced, subdued, and moderate songs but on the other hand, the fearsome looking eagle may be connoting more wild, fast paced songs.
• In this advertisement Kings of Leon are shown to be quite enigmatic with the eagle head mixed in with the bands' faces. In countries such as the United States the eagle is seen as a symbol of power and this symbolism may have been used to bolster the band's meta-narrative by making them seem more impressive. Making something seem impressive is an effective way of selling a prodcut as the consumer will be more inclined to purchase something they're impressed by.
• This print text will probably, by most people, be consumed through ambient viewing as readers flick through music magazines. However for those that will pay attention to the advert will consume it through focused viewing.
• Due to the way the advertisement is constructed, the audiences' eyes will be drawn first to the album name, 'Only By The Night', rather than the band name. This is because the album name is written in yellow which makes a welcoming contrast against the otherwise dull colours.

TF: Print Analysis - Advertisement

I have chosen to analyse this poster from Foster the People, as they are a band in the same genre to ours.

The genre of Indie Pop as a whole can be seen as simplistic, and this is the perfect example of it. Foster the People can be seen as very simplistic, just from their videos and songs, so the band are represented just through this advertisement. Instead of just having a picture of themselves, which is very common of the Pop Genre, they show an unclear image of the Band Name. This poster in fact represents our band ‘Architecture in Helsinki’ perfectly as in many of their videos, there is a strong presence of the dull colours blue, grey and white. It is very hard to draw what exactly is happening in the picture, which has a relationship with the genre, as many videos of this genre have a disjunctive narrative towards them.

Grey, blue, and white are the prevalent colours in the poster, which connote the simplistic notion from which the genre presents. The poster looks very grainy, and rough to once again have a disjunctive meaning to it. Roland Barthes framework referred to semiotics (icons which create meaning in texts), very common in Coldplay’s Mylo Xyloto Album. What I draw from the image is that it is almost being hung-up as if it was hanging from a washing line. And,  as it is Foster the People, I believe its referring to the word ‘foster’, as if kids are almost lined up to be fostered. The image is in the centre of the poster to grab the audiences attention straight away instead of using the rule of thirds technique.

Foster the People are known for their narrative, laid back music, and with the bland colours mentioned, it adds to their meta-narrative, as you can tell the type of the music they play from just the poster.  There is minimal text on the poster and the only details are the bare necessary. Therefore by having this, the audience can easily remember about this poster as it doesn't have any pointless information. The amount of text also emphasises the meta narrative of the genre due to the simplicity of Foster the People as a band.

JP: Digipak Deconstruction

Coldplay - Viva La Vida

• The indie/alternative genre of the album is evident from the digipak. The front cover shows a traditional style painting, possibly from the civil war or surrounding eras. The album name, 'Viva La Vida', is splattered over the top of the painting in white paint. The kind of dull colours and themes displayed on this cover and the inside covers are quite common features of indie and alternative albums, and so we relate these colours with the genres.
• The visual techniques used in the digipak are mainly colour and tone related. All three covers with text have the text centralised rather than applying the rule of thirds. The splitscreen cover has the band members centralised in their individual pictures as well, so the rule of thirds does not apply to this digipak whatsoever. 
• The subtle tone and bland colours displayed on the digipak are trademarks of Coldplay, who are known for some of their slow, relaxing music, which could be related to traditional art and subtle tones, which are evident on the digipak. The mise-en-scene on the digipak is sparse, with the only photographs quite difficult to make out, with the only real subject being the artists face, and in one of the pictures, his guitar. The band members are all wearing bland white shirts with black waistcoats or dark coloured coats.
• Viva la vida literally translates as 'live the life' in Spanish. This has many positive connotations, which is showing that Coldplay's music is generally happy, despite it's slow and bland nature that is often evident. This is the only linguistic device used, as due to the simplistic and subtle nature of the digipak, there is the minimum amount of text required, with track listing, band name, album name, and other necessary details in small print.
• The only real reference to culture in the digipak is the civil war era painting, a symbol of more upper class or arty audiences. This immediately rules out a large audience from choosing to buy this album, and this therefore means that Coldplay are aiming for a select target audience. 
• The band's image is reinforced with this digipak, as Coldplay are widely described as being very arty and traditional, and this album is supporting this star image that they have created for themselves by making their digipak very simple and artistic. This does help sell their products, as it makes their albums very recognisable as being theirs, so their target audience finds them easily in stores, and also it means they can display albums as a kind of decoration around their house, as it is quite arty, and people will know they are Coldplay fans.
• This print text will mainly be consumed by a very focused audience, and not ambient at all, because it is quite subtle and if displayed amongst a group of other digipaks or CD cases, it will go unnoticed unless it is being looked for, and I believe this subtle, artistic look is exactly what Coldplay intend to do.

Group: Storyboard

The shots below are not the only shots we are performing, and they will not be put together all next to each other. For example, shot number 1 would be at the beginning, shot number 5 somewhere in the middle of the song, and shot number 9 somewhere near the end.

Shot number 1

Shot number 2

Shot number 3

Shot number 4

Shot number 5

Shot number 6

Shot number 7

Shot number 8

Shot number 9

Group: Location Reccie

On Saturday 13th October we will be doing a location reccie at Hayesden Park just outside Tonbridge. We will be meeting outside West Kent College at around 2pm. The whole group will be taking part in this location reccie and we will be walking to the park which may provide some nice photo opportunities.  



Countryside where the character may run through



Possible long shot of man running across bridge







Pillbox to be used as the prison



Pillbox to be used as the prison



Group: Audience Questionnaire

http://www.surveymonkey.com/s/CWNC6MF

Here is the link for our audience questionnaire, we have constructed 10 questions that will determine whether or not our concept will be accepted and appreciated by our target audience. We will use these results to change our concept if necessary, and will post our results as soon as we have a sufficent number of participants.

Group: Concept Development

After difficulties with an animal costume, and trying to make our music video look professional and not a joke video, we have decided to change our protagonist to now being a prisoner and escaping from a pillbox which we will use as our cell. Originally, our protagonist was going to be a shark escaping from London Aquarium, and ending up swimming into the sea at Brighton, our prisoner will now escape and rejoin with his family as this is a happy narrative which goes with the upbeat tune. A lot of the shots we have had planned for our original concept will still feature in our music video, as they can be performed for both concepts. These shots are reversals, time lapse shots, and POV Handicam Tracking Shots.

Group: Location Reccies

Considering Brighton and the Drama Studio, how are you going to use these locations? Consider Group and Whole Class. What additional location reccies do you need to carry out?

It is very likely that Brighton, will be a location used in our music video. Because, in Brighton there are numerous places of interest, including the pier, and the laines, we believe that we can produce very creative and effective shots, that would also be suitable for our track. Furthermore, as the pier has many rides on we can use this to represent the lyric of 'Taking me for a ride', as at the moment we believe our video will be a mix of the visuals having both a relationship with lyrics, and the song.

The time we spent in the drama studio wasn't as effective as we could make it. We didn't use our time, and equipment effectively, as we still weren't totally sure of our concept. We were practicing shots, of the band lip-syncing the lyrics, and strumming the instruments as we will be including performance shots in our video. We attempted zoomed in close-up shots of the band playing the instruments but after reviewing the footage, realised how unprofessional it was and that when we perform such shots, we will have to shoot these shots numerous times to make it look as realistic as possible. What we did learn from the drama studio lesson is that when it comes to shooting our extra shoot for our whole class One Direction video, we will potentially use the green screens, as we could film ourselves in extravagent locations.

Other than the Brighton location reccie we will also be carrying out reccies in Hayesden Park, Tonbridge, due to our changed concept being about a prison escape, there are a number of pill boxes, whoch we can use as our cell, and in several locations in London. As a group, we have discussed about including places people recognise in London, as then the audience can relate to our video.

Group: Brighton Trip

• We went to Brighton for the day on a school trip, and were given the task of carrying out a location reccie to find suitable areas that we could possibly use in our final production. we were tasked with filming a few shots and some of our own, and the above video shows what we managed to capture.
• We believe we acheived quite a lot, as a few of the shots we captured could be mimicked in our final production. We have agreed that we will use Brighton as a location in our final production, as some of the areas are very suitable.
• We encountered a few problems, mainly during the time lapse shot. Ben's head moved too much, which was quite an easy mistake to make, but when the footage is sped up it is very evident. We also often had the problem of people walking in front of the camera whilst filming, which had to be cut out. We also had some continuity problems, as the weather differed greatly throughout the day, raining and being sunny. It was also quite dark in some locations which meant filming was difficult.
• We learnt that we need to stay completely still during the time lapse shot, which we will use in our final production, as other wise there could be swift, jerky movements. We also discovered some great locations that we could use.

Group: Audience Profile

Demographics:

Age:

The core audience for this song, and genre (indie pop) is likely to be similar to the horror film core audience of 15-25 year olds. Despite there obviously will be people who listen to this music outside this age range, a high proportion of our audience will fit into this age category.

Gender:

Indie Pop music is normally consumed by both genders, as most of the bands have both female and male members, including Architecture in Helsinki, the band who we are re-creating. However, due to the song’s appearance on popular video game, Fifa 12, this song is likely to be consumed by more males than females.

Income:

The age for our audience is of student age, so there either likely to either have a part time job, or be in their first full time job, the income would be at a very low rate. The audience are likely to still be living off their parent’s money, or just getting financial support from them.

Occupation:

As mentioned in the income section, the job that our audience would have is either a part time job, or their first full time job. These jobs could be working in a supermarket, a café, an apprentice, or working on a graduate scheme for big name companies, such as Marks & Spencer.

Live:

Our audience will be either living in either their first home, a university home or still living with their parents. Because of their low income they would be on many may only be able to consume this media through Web 2.0, instead of music channels.

Psychographics:

TV Programmes:

Depending on the person they are likely to be watching reality TV shows, such as Geordie Shore, The Only Way is Essex etc, comedy programmes including Mock the Week, and mainstream TV such as Britain’s Got Talent. Many of the audience may recognise the song from Fifa 12, and therefore will be interested in football, and programmes such as Soccer AM, and Match of the Day.

Gaming:

The male part of the audience which would be a high proportion of the audience would play games like Fifa, and the Call of Duty series. The female section of the audience are either likely to be playing no games at all and if there were anyway something like Sims.

Films:

The audience would be watching a wide range of films, covering almost every genre. They would be watching Horror Movies, Comedies, Thrillers, Mainstream, and Independent Films and in particular the female audience will be watching Romantic Films. The age would also be the people who consume the most films either through DVD’s, Cinema, and online film websites, for example Netflix.

Books:

The audience may have to read books suited to their education, such as novels, or books relating to their subject Freakeconomics. A lot of people of the age our audience are may have the attitude of wait for the film to come out so may read hardly anything.

Hobbies:

One main hobby would be going out with friends and just having a good time. They may enjoy playing sport both outside and on games consoles, they may be in a band themselves, or just spending time on Web 2.0 applications such as Facebook and Twitter.

Magazines:

Once again this depends on the personality. The sort of magazines people of this age would read is FourFourTwo, Nuts, and Q for males, and for females, Hello Magazine and OK!

Websites:

A lot of the time, our audience would be on social networking websites such as Facebook and Twitter, and also YouTube. They may be on forums with people of similar interests, talking about music videos.

Group: Post on costume, props, location, lighting

Costume

Our concept revolves around the idea of a man escaping from prison, therefore we will be using a prisoner's outfit or possibly some cheap looking, dirty, second rate clothes.We will get something to act as a tag around the character's ankle to improve the costume and so that the character will be able to remove this to illustrate his new found freedom.

Props

We won't be needing many props other than a guitar, a ukelele and a keyboard. We will also need a picture of the character's children when they were very young, young enough to not remember him when he returns. When the character arrives in London where his family lives, we will probably be using a Boris Bike.

Location

Pillbox to be the prison

To act as the prison we are considering using one of the old pill boxes found in the countryside outside Tonbridge. We feel that this will be a good location since they can be dark, gloomy places and look quite depressing, which is how we imagine prisons. They are also in isolated, open spaces which can be an ideal metaphor for the prisoners state of mind upon escaping. 

Along with this we will use forests and field for the character to run through as he escapes to civilisation. For the climax of the production a regular house will be used where we see his family.

Lighting
In the prison the lighting will be dark, dull, and dingy to suit the atmosphere and the present situation that the character finds himself in. Upon escaping, the lighting will suddenly become brighter to complement the cheery nature of the song and to evoke feelings of happiness in the audience, to know that this wrongly accused man has achieved his freedom. When the character reunites with his family it will then be night to show that it's been a long day and a long journey for the escapee. It would be ideal if we were able to film the sun rising with the light coming through the window, however we realise that this will be very difficult to do.

Feedback on research and planning

Some level 4 analysis for individual posts for all of you, although format issues, already outlined are still in place, these need to be corrected. In terms of development of concept and tasks set, there is content missing and as a result, it is not clear how planning is progressing. Currently this blog is a level three, so you need to refer to your task list and complete work set.

BW: Technical Analysis

The Killers - Human

Shot No.	Duration (seconds)	Shot type	Mise-en-scene
1	5	Close-up	Wires, sandy/rocky ground, mid-day
2	5	Mid-shot	K sign, sandy/rocky ground, mid-day
3	9-10	Establishing/panning	Rocky canyon, singer walking alone, mid-day
4	10	Mid/close-up, group shot	Rocky canyon, band in background, stage lights, afternoon
5	3	Long shot	Rocky canyon, smoke, signs with bands’ faces, white tiger
6	10	Close-up -> tracking shot, group shot	Singer in costume, afternoon, soaring eagle
7	5	Mid-shot	Rocky canyon, bassist in suit, afternoon, stage lights
8	5	Close-up/mid-shot	Bassist, amps, afternoon, rocky canyon
9	3-4	Close-up	Afternoon
10	11	Close-up/mid-shot	Afternoon, band in background, music equipment, rocky canyon
11	2-3	MLS, low angle	Afternoon, rocky canyon, band playing, music equipment
12	2	Panning/establishing	Desert, mountain, afternoon
13	2	ECU	White tiger face
14	2	Mid-shot	Sandy ditch, afternoon, cougar
15	1	Mid-shot, low angle	Singer, afternoon
16	5-6	MLS	Rocky canyon, smoke, signs with bands’ faces, afternoon
17	1	Mid-shot	Drummer, rocky canyon, afternoon
18	3-4	Mid-shot	Band, canyon, afternoon
19	1	Mid-shot	Drummer, rocky canyon, guitarist in background, afternoon
20	3	Mid-shot, low angle	Singer, afternoon
21	4-5	Circle split-screen	Circles, drummer, band faces in mosaic
22	1	Mid-shot	Drummer, canyon, guitarist in background
23	3	Mid-shot, low angle	Singer, afternoon
24	3	Pan right, close-up	Instruments and equipment, canyon, drummer
25	10	Mid-shot, low angle	Singer, afternoon
26	3	Mid-shot	Cougar, sandy ditch, afternoon
27	3	Long-shot	Canyon, band in background
28	3	Long-shot	Canyon, band, afternoon
29	3	Long-shot	Canyon, band, afternoon
30	2	Long-shot	Canyon, band holding up pics of their faces, afternoon
31	1-2	MLS	Singer, band in background, canyon
32	2	Close-up/mid-shot, two shot	Band, instruments, equipment, canyon, afternoon
33	5-6	Mid-shot, group shot, tracking	Band, instruments, equipment, canyon, afternoon
34	4	Long shot, tracking, group shot	Band, instruments, equipment, canyon, afternoon
35	3	Close up, moving	Band, two shot, canyon, afternoon
36	2-3	Mid-shot	Drummer, canyon, afternoon, guitarist in foreground
37	1-2	Mid-shot	Singer, canyon, afternoon, band
38	1-2	Mid-shot	Drummer, canyon, afternoon, guitarist in foreground
39	11	Mid-shot, high angle	Singer, sandy background, afternoon
40	4-5	Long shot, group shot, panning	Canyon, band, afternoon

• In this video I have found that the camera moves at a slow to medium pace, in a somewhat graceful way. This fits in nicely with the background sound which is a medium paced, high pitched almost choir like noise heard in the verses.
• In my opinion the pace of the camera movement helps to enhance the uplifting and meaningful culture of the song.
• There are a lot of fade outs/ins, cross-dissolves, and dip-to-black transitions used which make the video feel more elegant and again assist with enhancing the fashion of the song.
• All sorts of angles and shots are used as well as framing techniques. I noticed that the singer was almost always framed to be in the centre of the shot, and also that the duration of each shot is varied although the average duration is 4-5 seconds, and the cutting rate does not always match certain beats. The lead singer is featured in exactly 23% of the shots.

• This video has highlighted to me the significance of the effect that camera movement can have on a music video. For example as the pace picked up, the camera's elevation increased which made the song feel more exhilarating.
• Editing pace is something that I already knew was important in music videos but this video helped me to understand when it is an effective time to include a transition, and what transitions are aesthetically pleasing to see. For example during the instrumental section of the song, as the music gradually builds up to the chorus there are a few cross-dissolves which help to build up anticipation for the chorus.