Group: Audience Profile

Demographics:

Age:

The core audience for this song, and genre (indie pop) is likely to be similar to the horror film core audience of 15-25 year olds. Despite there obviously will be people who listen to this music outside this age range, a high proportion of our audience will fit into this age category.

Gender:

Indie Pop music is normally consumed by both genders, as most of the bands have both female and male members, including Architecture in Helsinki, the band who we are re-creating. However, due to the song’s appearance on popular video game, Fifa 12, this song is likely to be consumed by more males than females.

Income:

The age for our audience is of student age, so there either likely to either have a part time job, or be in their first full time job, the income would be at a very low rate. The audience are likely to still be living off their parent’s money, or just getting financial support from them.

Occupation:

As mentioned in the income section, the job that our audience would have is either a part time job, or their first full time job. These jobs could be working in a supermarket, a café, an apprentice, or working on a graduate scheme for big name companies, such as Marks & Spencer.

Live:

Our audience will be either living in either their first home, a university home or still living with their parents. Because of their low income they would be on many may only be able to consume this media through Web 2.0, instead of music channels.

Psychographics:

TV Programmes:

Depending on the person they are likely to be watching reality TV shows, such as Geordie Shore, The Only Way is Essex etc, comedy programmes including Mock the Week, and mainstream TV such as Britain’s Got Talent. Many of the audience may recognise the song from Fifa 12, and therefore will be interested in football, and programmes such as Soccer AM, and Match of the Day.

Gaming:

The male part of the audience which would be a high proportion of the audience would play games like Fifa, and the Call of Duty series. The female section of the audience are either likely to be playing no games at all and if there were anyway something like Sims.

Films:

The audience would be watching a wide range of films, covering almost every genre. They would be watching Horror Movies, Comedies, Thrillers, Mainstream, and Independent Films and in particular the female audience will be watching Romantic Films. The age would also be the people who consume the most films either through DVD’s, Cinema, and online film websites, for example Netflix.

Books:

The audience may have to read books suited to their education, such as novels, or books relating to their subject Freakeconomics. A lot of people of the age our audience are may have the attitude of wait for the film to come out so may read hardly anything.

Hobbies:

One main hobby would be going out with friends and just having a good time. They may enjoy playing sport both outside and on games consoles, they may be in a band themselves, or just spending time on Web 2.0 applications such as Facebook and Twitter.

Magazines:

Once again this depends on the personality. The sort of magazines people of this age would read is FourFourTwo, Nuts, and Q for males, and for females, Hello Magazine and OK!

Websites:

A lot of the time, our audience would be on social networking websites such as Facebook and Twitter, and also YouTube. They may be on forums with people of similar interests, talking about music videos.